Motion designs can range from loud and playful to subtle and blended; it is the designer's responsibility to enhance work with motion and understand what each use case requires. The animation process involves storyboarding, a sharp attention to detail, and patience. Over the last several years I've become very passionate about frame-by-frame animation and motion design, and love to find opportunities to incorporate a hand-touched, human feel to animation projects. Scroll on to view selected motion graphics that I’ve designed for various clients and personal projects.
Engage with and expand on Huck Yeah's social following with a playful social campaign, providing insights on how to tap into different target audiences by organizing them into astrology archetypes.
The design for the campaign overall is incredibly dynamic, with graphic styles and approaches as varied as the astrological signs (while still living within Huck Yeah's visual identity). In the process of adding motion, I sought to achieve a space-like feel by making each sign's attributes float and move around the graphic, with touches of visual intrigue that call attention to each featured sign's key traits. For example, pairing Aries in their determined and somewhat chaotic spirit with comets that dart across the graphic, or pairing the analytical Virgo with moving eyes.
Graphic Design, Motion Graphics
Monthly | Oct 2022 - Sept 2023
Huck Yeah Agency
Jackie Huck - Creative Director
Daniel Berube - Graphic Design
Brainstorming, Storyboarding
After Effects, Illustrator
Create a series of social media graphics to kick-off the launch of Ousia Lab's Indiegogo campaign and build excitement around the launch of their new product.
Ousia Labs has a very bright and outspoken visual identity, which is why I played in the softer, more understated sphere of their branding to help this series of graphics stand out from their usual social media content. Still incorporating the brand botanicals and illustrations, the light palette and delicate motion effects create an approachable, visually engaging set of graphics that highlights key features to entice the audience for that click.
Graphic Design, Motion Graphics
8 Weeks | Sep 2023 - Nov 2023
Huck Yeah Agency
Jackie Huck - Creative Director
Brainstorming, Thumbnail Sketching, Social Strategy
After Effects, Illustrator, Photoshop
